GRT improving customer experience with new Twitter service alerts

Waterloo Region – Grand River Transit (GRT) is improving the way it communicates service disruptions to customers with the launch of a new Twitter account dedicated to service alerts.

@AlertsGRT provides real-time notifications to riders if there is an emergency detour on a bus route or if a trip is cancelled or delayed on a route, including ION light rail service.

“Service disruptions are not always planned – collisions, urgent road work and other emergencies happen with little notice and force buses to detour or delay trains,” says Peter Zinck, Director of Transit Services. “We know customers want to be aware of these types of disruptions so they can make use of other routes or make alternate plans and we recognize the importance of improving how we communicate this information.”

The account automatically tweets service alerts posted to the GRT website. Customers can get notifications right on their phones by going to the @AlertsGRT profile, clicking follow, and then clicking on the bell and selecting the notifications they want to receive.

The new account is automated and is not monitored. Customers can continue to engage with GRT on the main Twitter account @GRT_ROW

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